History of Google - Acquisitions

Acquisitions

Since 2001, Google has acquired several small companies, often consisting of innovative teams and products. One of the earlier companies that Google bought was Pyra Labs. They were the creators of Blogger, a weblog publishing platform, first launched in 1999. This acquisition led to many premium features becoming free. Pyra Labs was originally formed by Evan Williams, yet he left Google in 2004. In early 2006, Google acquired Upstartle, a company responsible for the online collaborative word processor, Writely. The technology in this product was combined with Google Spreadsheets to become Google Docs & Spreadsheets.

On October 9, 2006, Google announced that it would buy the popular online video site YouTube for $1.65 billion and maintain YouTube as a separate brand, rather than merging it with Google Video. Meanwhile, Google Video signed an agreement with Sony BMG Music Entertainment and the Warner Music Group, for both companies to deliver music videos to the site. The deal was finalized by November 13, 2006.

On October 31, 2006, Google announced that it had purchased JotSpot, a company that helped pioneer the market for collaborative, web-based business software to bolster its position in the online document arena.

On March 17, 2007, Google announced its acquisition of two more companies. The first is Gapminder's Trendalyzer software, a company that specializes in developing information technology for provision of free statistics in new visual and animated ways On the same day, Google also announced its acquisition of Adscape Media, a small in-game advertising company based in San Francisco, California.

Google also acquired PeakStream Technologies. On May 22, 2012, Google acquired Motorola Mobility for $12.5 billion.

Read more about this topic:  History Of Google

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