Hello’s editorial concept distinguishes it from the many sensationalist and negative celebrity magazines on the market in the UK. Hello’s content includes respectful coverage of celebrities and royals and compelling human-interest stories. It aims to provide the quality of content that a monthly magazine provides in a news-focused, weekly format.
The magazine’s respectful treatment of celebrities allows it to maintain a friendly relationship with many stars. Through these relationships the magazine often obtains exclusive photos and interviews directly from the stars. Many of the biggest exclusives in recent memory have been published by Hello, including the births of Brad Pitt and Angelina Jolie’s children Shiloh, Vivienne and Knox, Tom Cruise and Katie Holmes’ wedding, and Sandra Bullock’s debut of her son. Coverage of royalty comprises a significant portion of the magazine’s content.
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