Grim Reaper (advertisement)
The Grim Reaper commercial was a 1987 Australian television commercial aimed at raising public awareness on the dangers of AIDS. Created as part of a $3 million education campaign by the National Advisory Committee on AIDS (NACAIDS), the advertisement depicted the Grim Reaper bowling in a bowling alley and knocking over men, women and child 'pins' which represented AIDS victims. The commercial first screened on 5 April 1987 and was highly controversial, one reason being that the Grim Reaper became identified with gay men. Nevertheless, the commercial was regarded as highly successful in educating the Australian public about the issue. The commercial was created by Siimon Reynolds.
... The downside was that the GrimReaper became identified with gay men rather than as the Reaper ... was what we had unintentionally produced - by some that the Reaperwas people with HIV infection, rather than the Reaperharvesting the dead ...
Famous quotes containing the word grim:
“Life folded Death; Death trellised Life; the grim god wived with youthful Life, and begat him curly-headed glories.”
—Herman Melville (18191891)