Google offers a variety of APIs, mostly web APIs for web developers. The APIs are based on popular Google consumer products, including Google Maps, Google Earth, AdSense, Adwords, Google Apps and YouTube.
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... The AdSense and AdWords APIs, based on the SOAP data exchange standard, allow developers to integrate their own applications with these Google services ... The AdSense API allows owners of websites and blogs to manage AdSense sign-up, content and reporting, while the AdWords API gives AdWords customers ...