In the parlance of the original company, a "Good Humor" was a three-ounce chocolate-coated vanilla ice cream bar on a stick. By 1960, the product line had grown to 85 flavors or combinations. Other "Good Humors" included chocolate-coated chocolate (also called "chocolate malt") and chocolate-coated strawberry plus bars coated in toasted almond, coconut, chocolate cake, strawberry shortcake, and chocolate éclair. Weekly specials came in a wide assortment of flavors, including a red, white, and blue Good Humor for the Fourth of July. Among the specials that did not become popular were Oregon prune and California fig Good Humors. The company even experimented with tomato sherbet.
In 1965, the company introduced "Super Humors", initially Chocolate Chip Candy and Chocolate Fudge Cake with a candy center. The next year, all Good Humors became larger Super Humors to justify a price increase. Good Humor also produced a variety of other novelties, including some unique items. The "Humorette" line included an especially popular raspberry sherbet with a peach ice cream center. "Double stix" featured flavor combinations such as raspberry-orange and lemon-lime. In Baltimore/Washington, inexpensive ice pops known as "lollies" were so successful that the company purchased special high-capacity sales cars for some routes. Today, the product line consists of some of the classic Super Humors and items added in the Popsicle and Klondike acquisitions.
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hard-sell or soft-sell TV push.
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