In June 2011, Friendster shifted from social networking site to a social entertainment site which focus on gaming and entertainment. The accounts are unchanged and still existing. However, all the photos, messages, comments, testimonials, shoutouts, blogs, forums and groups that the users may have had in the past may no longer be part of their Friendster account. An exporting tool is provided to back up the information of the user account. This tool has an ability to export photos to Flickr and Multiply.
Deadline given to users to export their photos was extended to 27 June 2011. Photos which were not exported before the deadline were removed and are no longer retrievable.
In the two months after the new Friendster has relaunched, the site attracted more than half a million new users and included over 40 games. Daily and monthly active users increased by 50 percent, with more than 90 percent of new users coming from Asia.
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