Film critics working for newspapers, magazines, broadcast media, and online publications, mainly review new releases. The plot summary and description of a film that makes up the majority of any film review can have an important impact on whether people decide to see a film. Poor reviews can doom a film to obscurity and financial loss.
In recent times, the impact reviews have on a film's box office performance and DVD rentals/sales have become a matter for debate. There are those who think modern movie marketing, using pop culture convention appearances and social media along with traditional means of advertising, have become so invasive and well financed that established reviewers with legitimate criticism cannot be heard over the din of popular support. Moreover, this has led, in part, to a decline in the readership of many reviewers for newspapers and other print publications. The vast majority of film critics on television and radio have all but disappeared over the last thirty years, as well. It can be observed that most of the discussion of film on television is focused on the amount of box office business a film does, as if financial success were the only criterion needed to define artistic success. Today arts criticism in general does not hold the same place it once held with the general public.
Conversely, it's been claimed positive film reviews have been known to spark interest in little-known films. For example, independent films with smaller marketing budgets, such as The Hurt Locker, are promoted more widely thanks to the positive reviews they received. There are those who believe critics are biased towards art-house films (examples: The Hurt Locker, Blue Valentine) and against commercial blockbusters (examples: Pirates of the Caribbean, Cowboys & Aliens). However, many critics analyze a film by its inexhaustibility, or the range of its impact and appeal on to generations of fans beyond its original release date.
Today, fan-run film analysis websites like Box Office Prophets and Box Office Guru routinely factor in general public film review opinion with those of more experienced reviewers in their projections of a film. Other websites, such as Rotten Tomatoes, combines all reviews on a specific film published online and in print to come up with an aggregated rating known as a "freshness rate."
Read more about this topic: Film Criticism
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“A tailor can adapt to any medium, be it poetry, be it criticism. As a poet, he can mend, and with the scissors of criticism he can divide.”
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