Asserts that the fear elicited by the message produces an internal drive to reduce the experience of fear. In doing so, the individual may attempt to reduce the fear by changing their behavior according to the recommended course of action. This theory is similar to learning theory in that it proposes that the fear reducing behavior reinforces itself.
Other articles related to "drive theory, theory, drives":
... Cottrell's Evaluation Apprehension model later refined this theory to include yet another variable in the mechanisms of social facilitation ...
... Hull's emphasis was on experimentation, an organized theory of learning, and the nature of habits, which he argued were associations between a stimulus and a response ... by goals that sought to satisfy primary drives—such as hunger, thirst, sex, and the avoidance of pain ...
Famous quotes containing the words theory and/or drive:
“By the mud-sill theory it is assumed that labor and education are incompatible; and any practical combination of them impossible. According to that theory, a blind horse upon a tread-mill, is a perfect illustration of what a laborer should beall the better for being blind, that he could not tread out of place, or kick understandingly.... Free labor insists on universal education.”
—Abraham Lincoln (18091865)
“Foolishness is bound in the heart of a child; but the rod of correction shall drive it far from him.”
—Bible: Hebrew Proverbs 22:15.