Fear Appeals - Models - Drive Theory

Drive Theory

Asserts that the fear elicited by the message produces an internal drive to reduce the experience of fear. In doing so, the individual may attempt to reduce the fear by changing their behavior according to the recommended course of action. This theory is similar to learning theory in that it proposes that the fear reducing behavior reinforces itself.

Read more about this topic:  Fear Appeals, Models

Other articles related to "drive theory, theory, drives":

Drive Theory - Social Psychology - Evaluation Apprehension
... Cottrell's Evaluation Apprehension model later refined this theory to include yet another variable in the mechanisms of social facilitation ...
Clark L. Hull - Drive Theory
... Hull's emphasis was on experimentation, an organized theory of learning, and the nature of habits, which he argued were associations between a stimulus and a response ... by goals that sought to satisfy primary drives—such as hunger, thirst, sex, and the avoidance of pain ...

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