Historically considered a masculine habit, the feminization of smoking occurred in tandem with the advent of fashion brands or premium brands of cigarettes specifically marketed toward women. Most often this is focused on young fashion-conscious professional ladies who are the target demographic for these brands, which are differentiated by slimness and added length over traditional brands of cigarettes.
These brands include decorative ones like Eve, marketed strictly toward women like Virginia Slims, or as evening-out styles like Sobranie Cocktail or Sobranie Black Russian. Many fashion houses have lent their name (through a licensing agreement) to cigarettes; Yves Saint Laurent is probably the most successful of these (even though he admitted in a 1968 interview he smokes, but not his namesake brand, as he does "not like the flavour"), though many other brands have been marketed, from time to time, in select international markets: Givenchy, Versace, Pierre Cardin, Christian Lacroix and Cartier (a jewelry house).
In the 1980s and early 1990s, manufacturers created longer, 164 millimeter versions of several ladies' cigarettes, an example of which can be seen in the Madonna video "Vogue". However, finding only a small niche market, the machines that produced them have since been dismantled.
With the anti-smoking movement in the United States, cigarette manufacturers have turned to Asia, where there is a distinct market for female oriented brands, and to the nouveau riche in Russia.
Famous quotes containing the words cigarettes and/or fashion:
“When the typewriter stops in a New York office everybodys embarrassed; men start to quarrel or to make love to the stenographer or drop lighted cigarettes in the wastebasket.”
—John Dos Passos (18961970)
“If thou fill thy brain with Boston and New York, with fashion and covetousness, and wilt stimulate thy jaded senses with wine and French coffee, thou shalt find no radiance of wisdom in the lonely waste of the pinewoods.”
—Ralph Waldo Emerson (18031882)