Fashion Blog - History - Early Fashion Blogs

Early Fashion Blogs

Fashion blogs first appeared in the blogosphere prior to 2002, and Kathryn Finney, of The Budget Fashionista, was invited to New York Fashion Week as early as September 2003; a short time later, was being seated fourth row at shows like Bill Blass. By 2008 Tina Craig and Kelly Cook of Bag were seated second row at shows like Diane von Furstenberg and Oscar de la Renta.

The fashion blogs that attracted media attention in 2002 include two that are still in existence: LookOnline Daily Fashion Report and She She Me.

In 2004, Michelle Madhok introduced, "an online shopping publication". By 2005, the site earned $300,000 per year, although most of that revenue went towards running expenses and Madhok paid herself just $40,000 per year.

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