Face - Biological Perspective

Biological Perspective

Research has indicated that certain areas of the brain respond particularly well to faces. The fusiform face area, within the fusiform gyrus, is activated by faces, and it is activated differently for shy and social people. A study confirmed that "when viewing images of strangers, shy adults exhibited significantly less activation in the fusiform gyri than did social adults". Furthermore, particular areas respond more to a face that is considered attractive, as seen in another study: "Facial beauty evokes a widely distributed neural network involving perceptual, decision-making and reward circuits. In those experiments, the perceptual response across FFA and LOC remained present even when subjects were not attending explicitly to facial beauty".

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