Engagement marketing, sometimes called "experiential marketing," "event marketing", "live marketing" or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
Consumer Engagement is the ultimate point in which a brand and a consumer connect in order to offer a true experience related to the brand's core values. It is a long term connection that must be enhanced over time.
Read more about Engagement Marketing: Engagement, Multi Dimensional Communication, Engagement Marketing As Philosophy, The Brand Experience, Early Examples of Successful Engagement Marketing Campaigns, Common Online Engagement Marketing Tools
Other articles related to "engagement marketing":
... Blogs For engagement marketing purposes, companies can share content on their own blogs and participate as a commenter or content provider on ... of external blogs for their participation in some kind of contest is an example of an engagement marketing campaign aimed at external blogs ... Social networking sites (such as Facebook, LinkedIn, and Twitter) are ideal for engagement marketing because they provide a way for people to interact with brands and create a two-way ...
Famous quotes containing the word engagement:
“We must continually remind students in the classroom that expression of different opinions and dissenting ideas affirms the intellectual process. We should forcefully explain that our role is not to teach them to think as we do but rather to teach them, by example, the importance of taking a stance that is rooted in rigorous engagement with the full range of ideas about a topic.”
—bell hooks (b. 1955)