Edward Bernays

Edward Bernays

Edward Louis Bernays (November 22, 1891 – March 9, 1995) was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". He combined the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud.

He felt this manipulation was necessary in society, which he regarded as irrational and dangerous as a result of the 'herd instinct' that Trotter had described. Adam Curtis's award-winning 2002 documentary for the BBC, The Century of the Self, pinpoints Bernays as the originator of modern public relations, and Bernays was named one of the 100 most influential Americans of the 20th century by Life magazine.

Read more about Edward BernaysLife and Influences, Techniques, Philosophy and Public Relations, Overthrow of Government of Guatemala, Recognition and Criticism, Works

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... Edward Bernays ISBN 84-404-7562-4, he started his professional career in the United States, in the cities of Boston, New York and Washington, 1988, at the side of one of the most important Americans of the last century ... Edward Bernays, the mentor of Barquero, was the pioneer world wide of Public Relations, advisor of some Presidents of the United States of America ... Barquero worked with Bernays in the creation and development of several public relations, propaganda and political marketing campaigns, at it is ...

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