Postcards and Greeting Cards
Like their paper counterparts, "postcards" use visual art (static or animated images or video) and provide a space for a personal note to be added. These were the first type of e-card in use.
Like their paper counterparts, cyber "greeting cards" provide a greeting along with the visual art. Variations range from e-cards with fixed greetings like a paper card to selectable greetings (from drop-down lists or other selection options) to changeable suggested greetings.