Drum brakes have a natural "self-applying" characteristic, better known as "self-energizing." The rotation of the drum can drag either one or both of the shoes into the friction surface, causing the brakes to bite harder, which increases the force holding them together. This increases the stopping power without any additional effort being expended by the driver, but it does make it harder for the driver to modulate the brake's sensitivity. It also makes the brake more sensitive to brake fade, as a decrease in brake friction also reduces the amount of brake assist.
Disc brakes exhibit no self-applying effect because the hydraulic pressure acting on the pads is perpendicular to the direction of rotation of the disc. Disc brake systems usually have servo assistance ("Brake Booster") to lessen the driver's pedal effort, but some disc braked cars (notably race cars) and smaller brakes for motorcycles, etc., do not need to use servos.
Note: In most designs, the "self-applying" effect only occurs on one shoe. While this shoe is further forced into the drum surface by a moment due to friction, the opposite effect is happening on the other shoe. The friction force is trying to rotate it away from the drum. The forces are different on each brake shoe resulting in one shoe wearing faster. It is possible to design a two-shoe drum brake where both shoes are self-applying (having separate actuators and pivoted at opposite ends), but these are very uncommon in practice.
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