Double Click For Publishers By Google
DoubleClick for Publishers by Google (DFP), formerly called Google Dart is an advertisement software as a service application run by Google. It can be used as an ad server but it also provides a variety of useful features for managing the sales process of online ads using a publishers dedicated sales team. Should a publisher not sell out all their available ad inventory, it can choose to run either other ad networks or AdSense ads as remnant inventory in DoubleClick for Publishers.
Other articles related to "double click for publishers by google, publishers, publisher":
... Ad trafficking and delivery lets online publishers have complete control on ads appearance – when, where, to whom the ads should appear ... Flexible ad delivery model lets publisher decide how to delivery ads based on how advertisers and publishers want the ads to be displayed ... The tiered priorities provide publishers multiple delivery choice to match sales requirement ...
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