Distributed Presence

Distributed Presence is a digital marketing term that means distributing a brand's presence through multiple communications channels to effectively reach target consumers. Brands have an arsenal of tactics today to reach and communicate with consumers, some of which include: video, audio, email, websites and microsites, paid media, search engine optimization and search engine marketing, blogging, social media, social influence programs, web content syndication and distribution, widgets, gadgets, word-of-mouth and viral marketing programs, mobile media, mobile text marketing, mobile applications, convergent media, etc.

The term was originally used by Sherry Turkle in her 1995 book, Life on the Screen: Identity in the Age of the Internet. As it relates to digital marketing, the term itself was first used by Keith Rhodes, a digital marketing industry veteran, in his blog Distributed Presence . The term Distributed Presence is now a widely searched and generally accepted digital marketing industry term.

Key concepts
  • Product marketing
  • Pricing
  • Distribution
  • Service
  • Retail
  • Brand management
  • Account-based marketing
  • Ethics
  • Effectiveness
  • Research
  • Segmentation
  • Strategy
  • Activation
  • Management
  • Dominance
  • Marketing operations
  • Social marketing
  • Identity
Promotional contents
  • Advertising
  • Branding
  • Underwriting spot
  • Direct marketing
  • Personal sales
  • Product placement
  • Publicity
  • Sales promotion
  • Sex in advertising
  • Loyalty marketing
  • Mobile marketing
  • Premiums
  • Prizes
  • Corporate anniversary
  • On Hold Messaging
Promotional media
  • Printing
  • Publication
  • Broadcasting
  • Out-of-home advertising
  • Internet
  • Point of sale
  • Merchandise
  • Digital marketing
  • In-game advertising
  • Product demonstration
  • Word-of-mouth
  • Brand ambassador
  • Drip marketing
  • Visual merchandising

Famous quotes containing the words presence and/or distributed:

    A right rule for a club would be,—Admit no man whose presence excludes any one topic.
    Ralph Waldo Emerson (1803–1882)

    Indiana was really, I suppose, a Democratic State. It has always been put down in the book as a state that might be carried by a close and careful and perfect organization and a great deal of—[from audience: “soap”Ma reference to purchased votes, the word being followed by laughter].
    I see reporters here, and therefore I will simply say that everybody showed a great deal of interest in the occasion, and distributed tracts and political documents all through the country.
    Chester A. Arthur (1829–1886)