Digital Strategy

In the fields of strategic management, marketing strategy and business strategy, digital strategy is the process of specifying an organization's vision, goals, opportunities and initiatives in order to maximize the business benefits of digital initiatives to the organization. These can range from an enterprise focus, which considers the broader opportunities and risks that digital potentially creates (e.g., changes in the publishing industry) and often includes customer intelligence, collaboration, new product/market exploration, sales and service optimization, enterprise technology architectures and processes, innovation and governance; to more marketing and customer-focused efforts such as web sites, mobile, eCommerce, social, site and search engine optimization, and advertising.

Read more about Digital Strategy:  Overview, Identifying The Key Opportunities And/or Challenges in A Business, Identifying The Unmet Needs and Goals of The Customers, Developing A Vision and Prioritizing A Set of Online Initiatives, Role of Personas in Digital Strategy, Execution of A Digital Strategy, Digital Strategy Vs. Online Strategy

Other articles related to "digital strategy, strategy, digital":

Opera Australia, Since 1996 - Digital Strategy
... In 2011, Opera Australia launched a new digital strategy in order to bring high-definition recordings of its operas to cinemas (in collaboration with CinemaLive), as well as launching DVD, Blu-ray ...
Digital Strategy Vs. Online Strategy
... to emerge consensus around the differences between digital strategy and online strategy ... Digital strategy is beginning to refer to the strategy a company takes to become a digital company, where digital connotes deeper interactions with their customers, more customized and personalized ... When digital strategy is the imperative, companies tend to look to well regarded digital companies such as Google, Amazon, and eBay as their aspirational models ...
Domino's Pizza UK & IRL - Digital Strategy
... Domino's Pizza UK was the first retailer to switch on Pennies, the electronic charity box, allowing customers to round-up their orders and donate the change to charity when they order online ... They launched with Pennies in November 2010, and by February 2012 their customers had donated one million times, raising more than £230,000 ...

Famous quotes containing the word strategy:

    Our strategy in going after this army is very simple. First we are going to cut it off, and then we are going to kill it.
    Colin Powell (b. 1937)