David Meerman Scott (born March 25, 1961) is an American online marketing strategist, and author of several books on marketing, most notably The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages.
The book was inspired by an accidental discovery (made when he was vice president of marketing at NewsEdge) that creating useful content oneself and publishing it on-line at virtually no cost was consistently more effective than expensive profession public relations programs. Subsequent books draw from his experience as a real-time bond trader, and his observations about innovative marketing by organizations as diverse as IBM and the rock band The Grateful Dead. Based in Boston, he is also a speaker at conferences and corporate events and he runs seminars about marketing around the world.
Other articles related to "david meerman scott, scott":
... Scott is married to Yukari Watanabe Scott ... Scott's hobbies include collecting space artifacts, attending rock concerts, and surfing ...
Famous quotes containing the words scott and/or david:
“Grown up, and that is a terribly hard thing to do. It is much easier to skip it and go from one childhood to another.”
—F. Scott Fitzgerald (18961940)
“The first sparrow of spring! The year beginning with younger hope than ever!... What at such a time are histories, chronologies, traditions, and all written revelations? The brooks sing carols and glees to the spring.”
—Henry David Thoreau (18171862)