Country Of Origin Labeling (COOL) (or mCOOL ) is a requirement signed into American law under Title X of the Farm Security and Rural Investment Act of 2002 (known as the 2002 Farm Bill). This law requires retailers to provide country-of-origin labeling for fresh beef, pork, and lamb. The program exempts processed meats. The United States Congress passed an expansion of the COOL requirements on 29 September 2008, to include more food items such as fresh fruits, nuts and vegetables.
Read more about Country Of Origin Labeling: Background, Analysis, Canadian Challenge At The World Trade Organization
... government argued before the World Trade Organization that American "country of origin" labelling rules (COOL) actually worked to the detriment of the meat ...
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