Cookie stuffing (also cookie dropping) is a black hat online marketing technique used to generate illegitimate affiliate sales. Cookie stuffing occurs when a user visits a website, and as a result of that visit receives a third-party cookie from an entirely different website (the target affiliate website), usually without the user being aware of it. When (if) the user visits the target website and completes a qualifying transaction, the cookie stuffer is paid a commission. Depending on the terms of the affiliate agreement a qualifying transaction may refer to creating an account, making a purchase, completing an application (loan, credit, etc.), or subscribing to a newsletter.
... Cookie stuffing involves placing an affiliate tracking cookie on a website visitor's computer without their knowledge, which will then generate revenue for the person doing the ... has the potential to overwrite other affiliates' cookies, essentially stealing their legitimately earned commissions ...
Famous quotes containing the word cookie:
“Living by basic good-mothering guidelines enables a mom to blend the responsibilities of parenthood with its joys; to know when to stand her ground and when to be flexible; and to absorb the lessons of the parenting gurus while also trusting her inner voice when it reasons that another cookie isnt worth fighting over, or that her child wont suffer irreparable trauma if, once in a while, Mom puts her own needs first.”
—Sue Woodman (20th century)