Continuity (broadcasting) - Continuity Around The World - Canada


In Canada, CBC Television used in-vision announcers to 'host' primetime programming from 2001 to 2006. As the credits rolled, the announcer would describe upcoming episodes of the series, then introduce the next program at the top of the hour. The evening's host changed daily. Usually, the host was appearing in a major upcoming program the same week, giving the appearance that the host is promoting not only the next program in the evening but his or her own upcoming show. Sometimes CBC Radio newcasters or program hosts would appear as the evening TV hosts. The initiative, sometimes known as "Hosted Prime", only covered the CBC's core evening block (8:00 to 10:00 p.m. local) as opposed to programs in the 7:00 hour, and would not normally appear during the summer.

CBC Radio One has used continuity announcers in recent years. Originally, a number of staff announcers shared the duties, however, in 2004, the service began employing actress Shauna MacDonald as its primary continuity announcer. Her identity remained a secret for more than a year, leading her to be dubbed "Promo Girl". MacDonald has since been replaced by Jeremy Harris, serving in a similar capacity for both Radio One and Radio 2.

Omni Television in Toronto has used in-vision continuity announcers for the past 10 years or so. These "interstitial" segments fill in the time left in programming due to the different break structure of American TV programming, that cannot be filled by commercials in Canada due to Canadian broadcast regulations regarding the number of minutes of commercials allowable per hour. The segments range from 30 seconds to 2 minutes, and in addition to announcing the station and the programs coming up, the announcers will talk about other programming, station contests, quirky news or celebrity gossip.

Continuity announcements on Citytv have been voiced by actor Dan Aykroyd and journalist Mark Dailey.

Other Canadian stations will fill this time in by a news update or a teaser about news stories.

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Famous quotes containing the word canada:

    Though the words Canada East on the map stretch over many rivers and lakes and unexplored wildernesses, the actual Canada, which might be the colored portion of the map, is but a little clearing on the banks of the river, which one of those syllables would more than cover.
    Henry David Thoreau (1817–1862)

    In Canada an ordinary New England house would be mistaken for the château, and while every village here contains at least several gentlemen or “squires,” there is but one to a seigniory.
    Henry David Thoreau (1817–1862)

    This universal exhibition in Canada of the tools and sinews of war reminded me of the keeper of a menagerie showing his animals’ claws. It was the English leopard showing his claws.
    Henry David Thoreau (1817–1862)