The Cola Wars are a campaign of mutually-targeted television advertisements and marketing campaigns since the 1980s between soft drink manufacturers Coca-Cola Company and PepsiCo Incorporated.
Other articles related to "cola wars, cola":
... Pepsi was knocked to third place behind Coca-Cola and Diet Coke, Diet Coke outsold Pepsi in 2010 ... Coca-Cola sold 1.6 billion cases of its regular soda and 927 million cases of its diet soda, while Pepsi sold only 892 million cases ...
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“The bases for historical knowledge are not empirical facts but written texts, even if these texts masquerade in the guise of wars or revolutions.”
—Paul Deman (19191983)