A Chipwich is an ice cream sandwich made of ice cream between two chocolate chip cookies. Sometimes, the sandwich is rolled in chocolate chips which stick to the ice cream. The original Chipwich was invented by Richard LaMotta (1942-2010) in New York City and was made up of vanilla ice cream sandwiched by two chocolate-chip cookies.
Chipwiches date back to 1981 when LaMotta invented the Chipwich and began a guerrilla marketing campaign, in which he trained and enlisted 100 street cart vendors (mostly students) to sell the Chipwich on the streets of New York City. The campaign established Chipwich as a successful brand. CoolBrands, the country's second-largest ice cream distributor, bought the Chipwich brand in 2002, and sold it in 2007 to Dreyer's division of Nestlé who has stopped production of the original Chipwich because it competed with its own chocolate chip cookie ice cream sandwich.
Other articles related to "chipwich":
... In 1981, LaMotta invented the Chipwich ... which he trained and enlisted sixty street cart vendors (students) to sell the Chipwich on the streets in New York City ... A few hours later, all twenty five thousand Chipwich sandwiches had been sold ...