Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of grocery categories might be: tinned fish, washing detergent, toothpastes). It is a systematic, disciplined approach to managing a product category as a strategic business unit. The phrase "category management" was coined by Brian F. Harris.
Read more about Category Management: Category Management in A Retail Context, Definition of Category Management (retail), Rationale For Category Management, Definition of A Category, The Category Management 8-step Process (retail), Category Captains, Governmental Concerns About Category Management, Category Management Association, Modified Category Management, Category Management in Purchasing
Other articles related to "category management":
... Category management can also be applied to purchasing within an organisation ... Although the term is the same and there are many similarities with elements of retail category management including the use of similar tools and ... Applying Category Management in purchasing benefits organisations by providing an approach to reduce the cost of bought in goods and services, reduce risk ...
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