Buying Media

Some articles on media, buying media:

Media Agency - Types of Advertising Agencies - Generalized Advertising Agencies
... agencies offer design in conjunction with media buying ... Media agencies concentrate on media buying ... In the 1990s, media and creative were often unbundled in the interests of economies of scale in buying media.) The client who chooses to use a design only based advertising agency must ...

Famous quotes containing the words media and/or buying:

    The question confronting the Church today is not any longer whether the man in the street can grasp a religious message, but how to employ the communications media so as to let him have the full impact of the Gospel message.
    Pope John Paul II (b. 1920)

    The best way to teach a child restraint and generosity is to be a model of those qualities yourself. If your child sees that you want a particular item but refrain from buying it, either because it isn’t practical or because you can’t afford it, he will begin to understand restraint. Likewise, if you donate books or clothing to charity, take him with you to distribute the items to teach him about generosity.
    Lawrence Balter (20th century)