Business war gaming or business wargaming is an adaptation of the art of simulating moves and counter-moves in a commercial setting. Unlike military war games, or fantasy war games which can be set hundreds of years in the past, business war games are usually set in the present and are a relatively recent development, but they are growing rapidly.
The rationale for running a business war game is that it is a tool of particular value when the competitive environment is undergoing a process of change, as it allows decision makers to consider proactively how different players can react to the change, and to each other. The benefit of teams role playing competitors and developing more robust strategies is especially notable, and can be inferred from a quote such as the one below from Richard Clark, CEO of Merck and Co., who in an interview to USA Today said: "I am a strong believer in if you’re going to develop a vision or a strategic plan for the future of a company that you have to engage the organization in doing that…it can’t be just the CEO or top 10 executives sitting in a sterile conference room."".
... Board games can be used for business war games ... In this case, they are war games for civilians applied with a marketing warfare analogy to a market situation ...
... Business War Games (2009) is both about the theory of, and a practical manual for, running simple, reality-based war games throughout a company ... War games are simulations of competitive dynamics in a business’ given market with the goal of “pressure testing” product, market, or the whole business unit’s ... The book shows steps, and practical details, on how to decide whether war gaming is necessary, and which decisions to use it for ...
Famous quotes containing the words games, business and/or war:
“At the age of twelve I was finding the world too small: it appeared to me like a dull, trim back garden, in which only trivial games could be played.”
—Elizabeth Bowen (18991973)
“The minute you try to talk business with him he takes the attitude that he is a gentleman and a scholar, and the moment you try to approach him on the level of his moral integrity he starts to talk business.”
—Raymond Chandler (18881959)
“If the alternative is to keep all just men in prison, or give up war and slavery, the State will not hesitate which to choose.”
—Henry David Thoreau (18171862)