Brand Awareness

Brand Awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction.

Brand awareness is the extent to which the consumer associates the brand with the product he desires to buy. It is the brand recall and the brand recognition of the company to the consumers. Brand recall is the ability of the consumer to recollect the brand with reference to the product where as brand recognition is the potential of the consumer to retrieve the past knowledge of the brand when enquired about the brand or shown an image of the brand logo. Brand awareness is an essential part of brand development which helps the brand to stand out from the others in this monopolistically competitive market.

A brand name that is well known to the great majority of households is also called a household name.

Read more about Brand AwarenessImportance, Types of Brand Awareness, Methodologies, Challenges

Other articles related to "brand awareness, brand":

Brand Name Creation - Concepts - Brand Awareness
... Brand awareness refers to customers' ability to recall and recognize the brand under different conditions and link to the brand name, logo, jingles and so on to certain associations in memory ... It consists of both brand recognition and brand recall ... It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name ...
Types of Advertising Research - Post-testing
... either periodic or continuous in-market research monitoring a brand’s performance, including brand awareness, brand preference, product usage and attitudes ... continuous tracking, in which changes in advertising spending are correlated with changes in brand awareness, and longitudinal studies, in which the ... With the longitudinal approach, it is possible to go beyond brand awareness, and to isolate the campaign's impact on specific behavioral and perceptual dimensions, and to isolate campaign impact by ...
Brand Awareness - Challenges
... Maintaining Brand Awareness is a very important aspect in marketing a company ... dealerships and outlets at convenient places should make the consumer think of the brand as the most convenient and best solution to his need fulfilment ... While brand awareness scores tend to be quite stable at aggregate level, individual consumers show considerable propensity to change their responses to recall ...
1-800 Contacts - Brand Awareness
... By utilizing a toll-free number as its brand, a consumer can instantly recognize the product, be directed to call for a purchase, and buy a product ...

Famous quotes containing the words awareness and/or brand:

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