In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975 as a method to show their superiority to Coca-Cola. Taste tests are also a tool sometimes used by companies to develop their brand or new product. There are two types of blind taste tests. The single blind test is where the experimenters know the information about the participants but the participants do not know anything about the experimenters or the product that they are testing. In a double blind taste test, the experimenters know nothing about the participants. The aforementioned Pepsi Challenge is an example of a single blind test.
Famous quotes containing the words blind, taste and/or test:
“A living man is blind and drinks his drop.
What matter if the ditches are impure?
What matter if I live it all once more?”
—William Butler Yeats (1865–1939)
“What culture lacks is the taste for anonymous, innumerable germination. Culture is smitten with counting and measuring; it feels out of place and uncomfortable with the innumerable; its efforts tend, on the contrary, to limit the numbers in all domains; it tries to count on its fingers.”
—Jean Dubuffet (1901–1985)
“The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.”
—F. Scott Fitzgerald (1896–1940)