Airport Rebrand
In September 2010 an announcement was made that following the merging of Terminals 1 & 2 in 2011, the airport would drop the International from its official name to become Birmingham Airport. A Midlands based marketing agency was recruited to "create a new corporate identity that reflects current position in the market place, as well as its future potential". Figures from Birmingham Airport show that 8 million people live within a one hour's drive of the airport, but less than 40% of them use it. It is hoped that the rebrand will make the airport "more visible to the market". However, the new name was used from November 2010. The new logo, interlocking circles in shades of blue, and slogan, "Hello World", were designed to reflect the airport's new positioning as a global travel hub.
Read more about this topic: Birmingham Airport, Future
Famous quotes containing the word airport:
“Airplanes are invariably scheduled to depart at such times as 7:54, 9:21 or 11:37. This extreme specificity has the effect on the novice of instilling in him the twin beliefs that he will be arriving at 10:08, 1:43 or 4:22, and that he should get to the airport on time. These beliefs are not only erroneous but actually unhealthy.”
—Fran Lebowitz (b. 1950)