BBC One 'Balloon' Idents - Replacement

Replacement

In 2001, Lorraine Heggessey became controller of BBC One and immediately ordered a review of the channel's branding. In her opinion the balloon was "slow and distant" and so, in 2002, after much speculation, the balloon idents were replaced as the icon of BBC One with a set of idents with the theme of Rhythm & Movement, making it the final motif of the globe logo for the channel after 39 years.

The balloon itself last took to the skies in the summer of 2002 when it took part in the Bristol International Balloon Fiesta. It is now wrapped up and held in a museum by a preservation society.

Read more about this topic:  BBC One 'Balloon' Idents

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    Not even the visionary or mystical experience ever lasts very long. It is for art to capture that experience, to offer it to, in the case of literature, its readers; to be, for a secular, materialist culture, some sort of replacement for what the love of god offers in the world of faith.
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