BBC One 'Balloon' Idents - Launch

Launch

As part of a large relaunch of the BBC's corporate logo and the ident packages of BBC's One and Two, these new idents were used to replace the old virtual globe. As a result of the rebrand, which saw the channel name lose all personality, it was proposed by the design agency Lambie-Nairn that the personality be added a different way, namely by making the globe interact in the country and the peoples lives.

The idea was designed and conceptualised by the Lambie-Nairn design agency in London, with the balloon itself made in Bristol by Cameron Balloons Ltd: its aircraft registration was "G-IBBC".

Read more about this topic:  BBC One 'Balloon' Idents

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Famous quotes containing the word launch:

    Now launch the small ship, now as the body dies
    and life departs, launch out, the fragile soul
    in the fragile ship of courage, the ark of faith
    with its store of food and little cooking pans
    and change of clothes,
    —D.H. (David Herbert)

    I had often stood on the banks of the Concord, watching the lapse of the current, an emblem of all progress, following the same law with the system, with time, and all that is made ... and at last I resolved to launch myself on its bosom and float whither it would bear me.
    Henry David Thoreau (1817–1862)