BBC One 'Balloon' Idents - Components of Look

Components of Look

The look itself featured a predominantly red balloon, with the map of the world picked out in orange with white clouds on top, floating over various scenes of the British landscape. The colours were chosen because a blue balloon with a green map would have been more difficult to see against the land and sea. The size of the balloon was originally proposed to be 100ft, but was reduced to 60ft when it was made. The idents featured a soundtrack of ambient music, with more lively versions being used for more industrial or recreational settings. This made them the first regular BBC One idents to actually use music. The new BBC logo, along with the channel name 'ONE' immediately to the right of it, was overlaid at the bottom of the screen. The new logo design was an attempt to unify all of the BBC's services and brands under a single logo design, with personality expressed through the idents themselves. The idents were, from October 1998, shown in Widescreen, and the bbc.co.uk URL was added above the logo soon after.

The new look also featured a clock, which used the same software and layout as before, and used the balloon canvas as the background. The clock was also retained following the change to widescreen, however the software was changed so that the minute hand, instead of moving every second as previous, only moved once a minute.

Promotions and static captions both featured text and logos centred for Widescreen use, with the BBC One logo at the bottom of the screen and a colour palette of mainly oranges and reds, however colours varied to theme and programme. The use of static captions was reduced slightly, but still remained a key part of continuity links.

Read more about this topic:  BBC One 'Balloon' Idents

Other articles related to "components of look":

Computer Originated World - BBC World Service Television - Components of Look
... The ident itself was modified with the caption beneath showing a BBC corporate logo, with the slanted legend 'World Service Television' beneath, in the same style as used for regional variations of the BBC1 ident at the time ... No clock accompanied the look, due to the various time zones used around the world, with serious or news programming being introduced by the globe ...

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