Asahi Super Dry

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Beer In Japan - Dry Wars
... The Dry Senso or ドライ戦争 (どらいせんそう, dorai sensō) meaning Dry Wars, was a period of intense competition between Japanese brewery companies over dry beer ... It began in 1987 with the launch of Asahi Super Dry by Asahi Breweries which led to the introduction of dry beer by other breweries ... Company, which held 50% share of the Japanese domestic beer market, launched Kirin Dry in February 1988 in an advertising campaign featuring actor Gene Hackman, and in April of the same year launched the ...

Famous quotes containing the word dry:

    You watched and you saw what happened and in the accumulation of episodes you saw the pattern: Daddy ruled the roost, called the shots, made the money, made the decisions, so you signed up on his side, and fifteen years later when the women’s movement came along with its incendiary manifestos telling you to avoid marriage and motherhood, it was as if somebody put a match to a pile of dry kindling.
    Anne Taylor Fleming (20th century)