The A-Team is a grassroots group of individuals who promote Ari's music with postcards, posters and through word of mouth. Additionally, members of the team are encouraged to record his live shows, publicly distribute them free of charge, and send a copy of the recording to Ari's website to be distributed over the internet via mp3 audio and videos. Perks for A-Team members include contests with prizes, access to the rep-only website, private rep concerts and exclusive media content.
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... skateboarding at the time, Johnson joined the A-Team after receiving an offer from skateboarding pioneer, Rodney Mullen (Mullen had also raised the possibility of negotiating an arrangement with the Blind brand) ... After a few disenchanted years on A-Team, he and his teammates quit because of the feeling of skating for an engineered team that was a marketing ploy ...