American Signature - History - Jay Schottenstein and American Signature, Inc.

Jay Schottenstein and American Signature, Inc.

In 1976, Jay Schottenstein joined Value City Furniture and in 1984, he was named company president. Jay brought to the company the vision of launching different brands in the hopes of reaching as many different customers as possible. In 1995, the proprietary furniture brand American Signature was formed. This exclusive line was sold in Value City Furniture stores.

Under Jay’s leadership, the company continued to grow at an amazing rate. By 1998, there were 53 Value City Furniture stores located in 13 states and the Columbus distribution center expanded to a million square feet. Jay also purchased the American Signature Design Center in High Point, North Carolina where expert artisans created exclusive designs for the American Signature brand.

With the addition of the proprietary American Signature brand, and the overall expansion of Value City Furniture, Jay knew it was time to completely break away from the department stores. In 2002, American Signature, Inc. was formed, and eventually the company completely separated from Schottenstein Stores Corporation.

American Signature, Inc. became the parent company of the retail brand Value City Furniture and the manufacturer brand, American Signature. But the biggest change came in 2003, when the company announced the launch of the American Signature Furniture retail brand, with their first store opening in Nashville, Tennessee. With the exception of a few, the majority of American Signature Furniture stores are located in the Southern United States. This retail brand offers more fashion-forward furniture options to customers, but much like its sister store Value City Furniture, American Signature Furniture continues to offer fine home furnishings at a great value.

In 2004, Jay Schottenstein’s son, Jonathan, joined American Signature, Inc. As a 4th generation family member, he is committed to this business started by his great-grandfather almost 100 years ago.

Read more about this topic:  American Signature, History

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