The alternative press consists of printed publications that provide a different or dissident viewpoint than that provided by major mainstream and corporate newspapers, magazines, and other print media.
Factsheet Five publisher Mike Gunderloy described the alternative press as "sort of the 'grown-up' underground press. Whole Earth, the Boston Phoenix, and Mother Jones are the sorts of things that fall in this classification." In contrast, Gunderloy described the underground press as "the real thing, before it gets slick, co-opted, and profitable. The underground press comes out in small quantities, is often illegible, treads on the thin ice of unmentionable subjects, and never carries ads for designer jeans."
An example of alternative media is tactical media, which uses 'hit-and-run' tactics to bring attention to an emerging problem. Often tactical media attempts to expose large corporations that control sources of mainstream media.
One prominent NGO dedicated to tactical media practices and info-activism is the Tactical Technology Collective which assists human rights advocates in using technology. They have released several toolkits freely to the global community, including NGO In A Box South Asia, which assists in the setting up the framework of a self-sustaining NGO, Security-In-A-Box, a collection of software to keep data secure and safe for NGOs operating in potentially hostile political climates, and their new short form toolkit 10 Tactics, which "... provides original and artful ways for rights advocates to capture attention and communicate a cause".
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Famous quotes containing the word press:
“Our presidents have been getting to be synthetic monsters, the work of a hundred ghost- writers and press agents so that it is getting harder and harder to discover the line between the man and the institution.”
—John Dos Passos (18961970)
“Be sure then to read no mean books. Shun the spawn of the press on the gossip of the hour. Do not read what you shall learn, without asking, in the street and the train.”
—Ralph Waldo Emerson (18031882)
“The law isnt justice. Its a very imperfect mechanism. If you press exactly the right buttons and are also lucky, justice may show up in the answer. A mechanism is all the law was ever intended to be.”
—Raymond Chandler (18881959)