Alexander Flor - Contributions To Development Communication Theory - Development Communication: A Cybernetic Definition

Development Communication: A Cybernetic Definition

In 1993, as part of the then Institute of Development Communication's Faculty papers series, Flor wrote a paper on environmental communication that, among other things, proposed a definition of Development Communication expanded from Norbert Weiner's concept of negentropy under cybernetics and general systems theory:

If information counters entropy and societal breakdown is a type of entropy, then there must be a specific type of information that counters societal entropy. The exchange of such information - be it at the individual, group, or societal level - is called development communication.

Read more about this topic:  Alexander Flor, Contributions To Development Communication Theory

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