Alaska Airlines - Fleet - Livery


The airline's livery consists of the word Alaska on the fuselage, with painting of a native Alaskan on the vertical stabilizer. The "Eskimo face," as it is often called, was introduced in the early 1970s. In 1988, Alaska considered replacing the Eskimo face with a new logo resembling a mountain, but later decided to keep the Eskimo face logo after many Alaskans were unhappy with plans to remove it.

Today most of its aircraft are white with a blue and teal stripe running the length of the left and right sides of the fuselage, with "Alaska" in the company's present-day wordmark displayed prominently on the sides, and the native Alaskan portrait on the vertical stabilizer. The carrier also has several special liveries:

  • Three aircraft feature special Disney paint schemes, all of which promote vacations to the Disneyland Resort:
    • One 737–900 is dubbed the Spirit of Disneyland II, prominently featuring Mickey Mouse and other classic Disney characters. This aircraft replaced the original "Spirit of Disneyland" 737-400 retired at the end of November 2009.
    • Magic of Disneyland, a Boeing 737–400, features Tinkerbell and was painted to promote the Disneyland Resort's 50th Anniversary.
    • Spirit of Make-A-Wish is a cross-promotion with the Make-a-Wish Foundation. It features the Genie from the Disney film Aladdin and was painted to promote the Resort's Year of a Million Dreams promotion.
  • One 737-400 was painted to look like a giant salmon in partnership with the Alaska Seafood Marketing Institute, and was known in aviation circles as the Salmon-Thirty-Salmon. In the fall of 2012, the Salmon-Thirty-Salmon II livery will be put on a Boeing 737-800, after the original Salmon-Thirty-Salmon was repainted.
  • One 737-400 has been converted to a full freighter and features Alaska Air Cargo titles.
  • One 737–800 features a "reverse color scheme" livery with painted on the sides.
  • One 737–800, dubbed Starliner 75, features Alaska's first color scheme, painted to celebrate the carrier's 75th anniversary. The aircraft features the carrier's 75th anniversary logo on the vertical stabilizer, as well as a Boeing logo from the same period on the fuselage below the flight deck windows.
  • One 737–800, dubbed Spirit of Seattle, is a hybrid of two companies' liveries, with the fuselage painted in Boeing's corporate livery, the "Alaska" wordmark near the aft end of the fuselage, and native Alaskan from Alaska's livery on the vertical stabilizer. This aircraft was painted to commemorate Alaska's conversion to an all-Boeing fleet, as well as the Seattle roots of both companies (Boeing was founded in Seattle and still accomplishes final assembly for all its commercial aircraft in the Seattle area).
  • One 737-400 features a musher and sled dog, state ferry, Native Alaskan canoe, bear and whale, along with the statement, "We're all pulling together" to celebrate 50 years of Alaska statehood. The unique design dubbed The Spirit of Alaska Statehood was created by 16-year-old Sitka student Hannah Hamberg.
  • The newest special livery is the Timbers Jet, which features the colors and logo of the Portland Timbers soccer team on a Boeing 737–700.

Read more about this topic:  Alaska Airlines, Fleet

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Famous quotes containing the word livery:

    This death’s livery which walled its bearers from ordinary life was sign that they have sold their wills and bodies to the State: and contracted themselves into a service not the less abject for that its beginning was voluntary.
    —T.E. (Thomas Edward)

    Whether, if you yield not to your father’s choice,
    You can endure the livery of a nun,
    For aye to be in shady cloister mewed,
    To live a barren sister all your life,
    Chanting faint hymns to the cold fruitless moon.
    Thrice blessed they that master so their blood
    To undergo such maiden pilgrimage.
    William Shakespeare (1564–1616)