Direct mail marketing is under scrutiny by many of its former and current advocates. The arguments against using direct mail marketing include possible impact on the environment and changing attitudes among consumers. The common practice of address standardization can defeat the purpose of advertising mail by stripping away local identity, thus leaving many recipients alienated. It is also argued that direct mail is not cost efficient. It has been suggested that social media will eventually replace direct mail as the preferred method for marketing communications.
Those who believe direct mail marketing has a future cite its strong growth in 2011. It has been reported that large publishers like the Tribune Company and RR Donnelley have growing direct mail divisions. Nonprofit organizations continue to use direct mail at a subsidized USPS rate. The drama will continue to unfold with more answers coming in the first quarter of 2013.
Other articles related to "current relevance, relevance":
... such as the blessing of same-sex unions or whether the Solemn Declaration has any relevance in the discussion at all ...
Famous quotes containing the words relevance and/or current:
“... whatever men do or know or experience can make sense only to the extent that it can be spoken about. There may be truths beyond speech, and they may be of great relevance to man in the singular, that is, to man in so far as he is not a political being, whatever else he may be. Men in the plural, that is, men in so far as they live and move and act in this world, can experience meaningfulness only because they can talk with and make sense to each other and to themselves.”
—Hannah Arendt (19061975)
“We all participate in weaving the social fabric; we should therefore all participate in patching the fabric when it develops holesmismatches between old expectations and current realities.”
—Anne C. Weisberg (20th century)