During the campaign Adidas released an advert of a house party with people and celebrities, Such as Katy Perry, B.o.B, Jeremy Scott among others.
The background music is Beggin', a re-edit by Pilooski of the Frankie Valli & The Four Seasons song.
In the same adidas campaign was a Poker game video, the song was believed to be another version of Beggin, however it was not and was in fact an original song made specifically for the video by Boogie Studio, located in Montreal. The song can be found on their blog.
Separate to the house party campaign, adidas also launched the All Day I Dream About Sneakers campaign in late 2008. The campaign was an adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde adidas designer.
In 2010, another adidas Originals commercial was made. The song was 'Why Can't There Be Love' by Dee Edwards remastered by Gilles Peterson
"All Originals Represent" was introduced in 2012 featuring brand ambassadors Nicki Minaj, Jeremy Scott, Big Sean, 2NE1, and Derrick Rose. It focuses on the creative spirit specific to unique cities around the globe.
Read more about this topic: Adidas Originals
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Famous quotes containing the words campaign and/or advertising:
“The fact that a man is to vote forces him to think. You may preach to a congregation by the year and not affect its thought because it is not called upon for definite action. But throw your subject into a campaign and it becomes a challenge.”
—John Jay Chapman (18621933)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)