2000s and Beyond – Digital Television
The year 2001 saw the launch of a new logo to celebrate the introduction of digital terrestrial television in Australia. The logo was modified to a three-dimensional metallic design. Coinciding with this, digital television was introduced to most of the network's coverage area on 1 January 2001 - this was soon followed by the gradual introduction of widescreen and high definition programming.
In 2002, to celebrate seventy years of the Australian Broadcasting Corporation, ABC TV's logo reverted to the "over and under" design seen in the previous decades, however it retained the three-dimensional metallic design. The channel's idents featured elements - fire, leaf and ice, and the slogan was updated to Everyone's ABC. The idents also featured the silver ring that morphs into the ABC logo. This however did not last, as later in 2003, the channel's idents were modified to feature everyday Australians. On 19 December 2005 the channel's idents were revamped featuring a modified ABC logo transforming to a television. These idents were also carried onto ABC2.
At midday on 8 February 2008 ABC TV was rebranded as ABC1 with the standard-definition redirect channel moved from LCN22 to LCN21, complementing the existing ABC2 digital-only channel launched on 7 March 2005. Further cementing the change in identity was the change from the slogan There's more to television to It begins with 1. After concerns in some sections of the media that the 43-year-old Lissajous curve brand was to disappear completely, ABC management reaffirmed that it would remain in use by the corporation.
June 2010 saw ABC1's high definition digital transmission terminated, to be replaced with a fourth channel, ABC News 24.
On 6 February 2011, ABC1 launched its new branding via idents featuring a range of channel personalities including the face of the channel Adam Hills, with the new tagline - "ThinkEntertainment". A new watermark is also aired with a single "1″ above the network's famous squiggle logo.
Famous quotes containing the word television:
“Cultural expectations shade and color the images that parents- to-be form. The baby product ads, showing a woman serenely holding her child, looking blissfully and mysteriously contented, or the television parents, wisely and humorously solving problems, influence parents-to-be.”
—Ellen Galinsky (20th century)