2015 Pan American Games - Marketing - Logo


Toronto's bid logo was launched on October 2, 2008, with then Toronto mayor David Miller and then head of the organizing committee David Peterson unveiling the logo to the public. The bid logo looks like an abstract maple leaf with three sections, each section made up of two strokes in the shape of a "v" with a spot in the centre. The colours are green, red and blue. This was the official logo of the games until 2010 when the new logo was launched.

On September 29, 2010 the official logo of the games was unveiled at a street party at Maple Leaf Square. According to Ian Troop, the chief executive officer of Toronto 2015 organizing committee, the logo is designed on the basis of the different art styles seen throughout the countries of PASO. The logo symbolizes the different style of pre-Columbian aboriginal art and Mesoamerican traditions from 1600 BC.

The colours in the logo are green blue and orange. The green and blue represent the nature and environment of the Americas continent, where forests and clear lakes are plentiful. The logo has three distinct shapes each with one of the three colours. The bottom two represent a “T and O” which represents the city in which the games will be held, Toronto. The year 2015 is written inside the letters.

Read more about this topic:  2015 Pan American Games, Marketing

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