2007–08 Newcastle United F.C. Season
During the 2007-08 season, Newcastle United participated in the Premier League. Newcastle started the season reasonably well under the management of Sam Allardyce and looked to be in the hunt for European places by the end of October, but a poor November saw the team slide down the table as fans began doubting Allardyce's ability. Despite a reasonable upturn in early December, the team fell further form wise and in the end Mike Ashley chose to terminate Allardyce's contract by mutual consent.
To the surprise of many football fans, the club re-appointed Kevin Keegan as manager, but he was unable to stop the team sliding down the league and fans begun to doubt the appointment. However, Keegan was able to save Newcastle from relegation and the club finished the season in 12th. The team kit for the 2007-08 season was produced by Adidas. The main shirt sponsor was Northern Rock.
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